Who is Emma Jarvis

Emma Jarvis, founder of The THB Academy and CEO of The Hair Base Salon.

With over 30 years in the salon industry, Emma has built a successful six-figure salon business, gained 29 top industry awards, and is a salon columnist, educator, salon growth mentor, podcast guest, and industry speaker.

Emma is a voice within the salon industry, with multiple roles, passionate

Taught hundreds of salon owners and professionals through masterclasses, including Cash in on Christmas, Steal My Strategy and Retail Rock Stars. Led masterclasses in colour techniques, styling methods, strategic planning, curly techniques, marketing strategies, and business acumen. Trained 20 apprentices. College lecturer NVQ levels 2 and 3.
Emma has been approached to share insights, opinions and guidance by many media outlets nationally and locally, including BBC1 TV News, BBC Radio 5Live, BBC Radio Norfolk, How to Cut It Podcast, Columnist – Salon Education Journal, Founder & host of Salon Success Stories Live.
With over 30 years in the industry, Emma has guided hundreds of salon owners and stylists to grow in confidence, profit, and skill set. Emma tackles and improves all aspects of salon life through one-on-one and group sessions, from growing income and creating a happy and secure team to eliminating burnout.
29 prestigious awards to date. Title of Norfolk's best salon for two consecutive years. Multiple awards for Best Colour Salon, Best Customer Experience, Best Refurbishment, Winner of Vish Waste Warriors, Great Length Best Silver Salon and Best Newcomer British Hair and Beauty Awards Best Salon. Top top awards for Textured Hair Specialist. Recognition as a finalist for Creative Head.
Over 30 years of experience in the industry and proud owner of The Hair Base (celebrating 25 years on High Street in 2024) multi-six figure salon. Founder of THB Academy. Winner of 29 top industry awards, including Spirit of Enterprise Award, Finalist Hair Hero Award, and Finalist The Salon Awards- Outstanding Contribution.
With her bubbly demeanour and extensive knowledge, Emma has spoken at many public events and trade shows, including Pro Beauty, Salon Smart, and Hair Con. Emma’s collaborations with renowned brands like Milk_Shake underscore her reputation as a thought leader and innovator.

Girl with a vision grown into a woman on a mission

She was a girl with a vision grown into a woman on a mission.

A mission within the hairdressing industry to inspire, educate, and elevate industry standards.

As a little girl, Emma always had a passion for hair. The first gift she remembers receiving was a girls world head – remember those?

She found inspiration watching her mum having her hair done. She was in awe of seeing her transformation—not just in her style and new colour but also in her mood, posture, and confidence. She walked taller, her aura seemed to change, and her eyes had a bright spark. 

“I loved seeing this positive transformation, and this feeling inspired me to become a hairdresser and later salon owner, educator and director. As a young girl, I never dreamed that I would have my own salon, even more so that this year I would be celebrating its 25th anniversary.”

Fast-forward over 30 years, and THB Academy has remained true to Emma’s vision. It has assisted hundreds of salon owners in gaining skills and confidence and ultimately increasing their bottom line.  

Emma Jarvis

Salon Success is Just One Conversation away…

Welcome to Salon Success Stories on Instagram Live!

Salon Success Stories is an inspiring and educational series created and hosted by the multi-award-winning Salon Growth Mentor and educator Emma Jarvis. This no ‘BS’ series gives you a front-row seat to exclusive interviews with some of the salon industry’s most influential movers and shakers.

Follow Emma on Instagram to catch every episode and stay updated on upcoming guests and topics.

Your next breakthrough is just a conversation away!… Click here to find out more

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